Classical music and global marketing: the two really can strike a harmonious chord. And that’s what is about to happen across the pond – in such western European countries as Spain, France, Germany and more. The Pittsburgh Symphony Orchestra and the Pittsburgh Regional Alliance are taking the region’s artistic and business investment assets on tour, Oct. 22 – Nov. 11. The tour marks the seventh year that the two organizations have embarked on this unique collaboration. The music of one of the world’s elite orchestras helps open doors for introducing the Pittsburgh region to international business investors and influencers. The PRA then further engages with them to discuss foreign direct investment in southwestern Pennsylvania – a place that’s already home to 385 firms based abroad that employ 53,000-plus people in the region.
Leading the charge and leveraging the orchestra as a symbol of the region’s quality – relative to living, working and doing business – is PRA Global Marketing Vice President Suzi Pegg. An expat Brit and a native of Sheffield, England – ironically a sister city of Pittsburgh – Pegg is also leveraging her continental roots vis a vis the decision to personally invest in Pittsburgh in 2000 as a place to live and work, American style. Today, in addition to being a proud Pittsburgher, Pegg is on her way to becoming a U.S. citizen.
Watch the video below to hear from Pegg – in her delightful British accent, which hasn’t faded in Pittsburgh – about what she’s up to in Europe with the PSO; what she’s doing independent of the PSO in strategic places such as the U.K., Portugal and Luxembourg; and what she hopes to accomplish for the region.
And keep watching ImaginePittsburghNow.com and our other social media – Twitter and Facebook – where we’ll answer the question “Where in the world?” with updates about Pegg’s global efforts to promote her picture-perfect Pittsburgh.
(You can also read posts about previous PRA-PSO partnerships here.)